There are a lot of KPIs that we focus on as social marketers: From audience size and engagement, to content type to the best time of day…the amount of data at our fingertips makes almost anything measurable.
But working for a social media analytics company, I get unique insight into what the most social brands and agencies in the world are focused on, and I’m always impressed when I see someone step back and ask what they’re missing. It’s easy to get tunnel vision. It’s almost necessary. Otherwise we’d spend our entire week digging through metrics that we might not need.
It’s important to focus on what we can use, and avoid zeroing in on the “vanity metrics” that we think help mark our success. These four types of analysis will help you take a different look at your social channels and look at things in a different way.
1. Your Posting Frequency
It’s common to look at the best time to tweet, which day of the week your audience is active and when photos work better than links…but are you focused on how much content you’re putting out there? Too much and you can overwhelm your audience; not enough and they’ll forget about you.
Written by Lucy Hitz. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.