Twitter’s Ad Business Grows, but Eyes Are Peeled on Disappointing User Growth

Twitter user growth

Twitter Gained 14 Million Monthly Users Last Quarter

Twitter CEO Dick Costolo declared last quarter that Twitter was taking measures to make the service more welcoming to new users. Evidently there’s a lot more work to be done.

Two growth stories that are crucial to the fate of the company — now up to 3,000 employees — are currently unfolding: one of ads and one of users. In the case of the former, the news is very good for Twitter. Total revenue grew to $250 million in the first quarter of 2014, up 119% year over year and also up slightly from the holidays. More than 90% came from advertising, and 80% percent of that ad revenue came from mobile, up from 75% in the previous quarter.

Meanwhile, ad revenue per thousand “timeline views” — a metric that represents every time users refresh their Twitter streams — was up 96% to $1.44, a good indicator that Twitter is getting better at extracting revenue out of user engagement.

On the user front, however, growth was still relatively flat. Twitter added 14 million monthly active users last quarter, up to 255 million from 241 million in the fourth quarter of 2013. In the U.S., it added 3 million users, upping its total to 57 million. That’s better than the 1 million it added in the fourth quarter, but it shows that Twitter is still failing to appeal to the mass social-networking audience that Facebook — which had 202 million monthly users in North America last quarter — has cultivated.

Written by Cotton Delo.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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