As your small grows and evolves, you’ll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what your brand needs to get back in the game.
“Your marketing needs to keep up with your business,” said Hunter Hoffmann, head of U.S. for small business insurer Hiscox. “Most small businesses evolve or pivot from their initial focus as they react to what works in the marketplace. You can use this opportunity to put more resources to your most effective tactics, cut some of your less initiatives and try something new.”
Written by Nicole Fallon. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.