According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year.
We should take note of native advertising then—not only because it’s a fresh vehicle for brands to propagate content but because of what it is to the consumer. It’s another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust.
Add native advertising to paid blog posts, TV spokespeople promoting brands, and celebrities being paid to tweet. So, where will consumers turn for genuine and authentic content?
The answer is simple. The social networks of friends and family are where consumers will find opinions they trust and where they’ll be swayed to consider what brands to buy and what content to consume and share.
Written by Susan Frech. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.