Native Advertising Won’t Boost Sales, Influencers Will

According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year.

We should take note of native advertising then—not only because it’s a fresh vehicle for brands to propagate content but because of what it is to the consumer. It’s another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust.

Add native advertising to paid blog posts, TV spokespeople promoting brands, and celebrities being paid to tweet. So, where will consumers turn for genuine and authentic content?

The answer is simple. The social networks of friends and family are where consumers will find opinions they trust and where they’ll be swayed to consider what brands to buy and what content to consume and share.

Written by Susan Frech.  To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

Advertisements

About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Digital Marketing, Influencers, Marketing Strategies, Social Media and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s