Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It’s no doubt that creating content that can easily be shared throughout the web is vital to the success of a social media campaign—but did you know that having a solid social media optimization (SMO) strategy can actually improve your SEO performance and organic rankings too? A winning SMO strategy will drive traffic from social sites, search engines and shares effectively leveraging the power of social sharing to create profound benefits for your website.
Google’s Very Own Matt Cutts on Social Signals
While there are no confirmed cases yet that Google will rank a page based on social signals, Matt Cutts has pointed out some specific benefits to using social networks such as Facebook, Twitter and even Google Plus to share content, he says, “(in discussing Facebook and Twitter) both of those services represent a fantastic avenue, it’s a way to drive visitors and traffic to your site, it’s a way to let people know about news related to you or your company or website, so I think they’re great ways to build you your personal brand.”
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