Developing a Winning Social Media Optimization Strategy

social media optimization strategySocial Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It’s no doubt that creating content that can easily be shared throughout the web is vital to the success of a social media campaign—but did you know that having a solid social media optimization (SMO) strategy can actually improve your SEO performance and organic rankings too? A winning SMO strategy will drive traffic from social sites, search engines and shares effectively leveraging the power of social sharing to create profound benefits for your website.

Google’s Very Own Matt Cutts on Social Signals

While there are no confirmed cases yet that Google will rank a page based on social signals, Matt Cutts has pointed out some specific benefits to using social networks such as Facebook, Twitter and even Google Plus to share content, he says, “(in discussing Facebook and Twitter) both of those services represent a fantastic avenue, it’s a way to drive visitors and traffic to your site, it’s a way to let people know about news related to you or your company or website, so I think they’re great ways to build you your personal brand.”

Published on brettrelander.com.  To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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