Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.
Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes. Digital marketing responsibility is now in the driving seat.
The dreaded phrase “what is the return on investment” is now seen as a conversation that needs to happen.
The dinner party conversations are no longer about Facebook or Twitter. An announcement about Instagram providing 15 second videos barely makes a ripple in the blogosphere. Social media is now part of the woodwork and is embedded in the web.
The after work and cocktail bar chats are now about when you are commencing a start up, designing your online store or launching an app.
Written by Jeff Bullas. To read the full article, click here.For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.