What’s the biggest challenge to Twitter marketing? Although making lasting connections and gaining followers are difficult to achieve, measuring return on investment (ROI) is the biggest obstacle for almost half of brands, new research reveals.
Even though 64.9 percent of brands agree that Twitter is an effective marketing tool, 45.1 percent reported that measuring ROI and results is the No. 1 challenge in Twitter marketing, followed by audience building (42.1 percent) and engagement (36.8 percent), according to the study, conducted by Social Media Marketing University (SMMU), an online training firm specializing in social media and online marketing courses.
Written by Sara Angeles. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com.