Social Success? How to Measure Social Media Marketing ROI

What’s the biggest challenge to Twitter marketing? Although making lasting connections and gaining followers are difficult goals to achieve, measuring return on investment (ROI) is the biggest obstacle for almost half of brands, new research reveals.

Even though 64.9 percent of brands agree that Twitter is an effective marketing tool, 45.1 percent reported that measuring ROI and results is the No. 1 challenge in Twitter marketing, followed by audience building (42.1 percent) and engagement (36.8 percent), according to the study, conducted by Social Media Marketing University (SMMU), an online training firm specializing in social media and online marketing courses.

Written by Sara Angeles.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Marketing, ROI, Social Media and tagged , , , , , . Bookmark the permalink.

One Response to Social Success? How to Measure Social Media Marketing ROI

  1. Gede Prama says:

    article is quite interesting and hopefully true happiness rays began to warm the hearts of us all, when we can share it with sincerity. Greetings from Gede Prama 🙂

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