In recent times, social media has become an increasingly important platform for marketing goods and services. However, given that internet sites such as Facebook and Twitter allow businesses to connect with literally billions of potential customers with only a few simple clicks, it is hardly surprising that organisations realise the potential of social networking sites. While likes of Facebook and Twitter have proven particularly effective for reaching B2C customers, LinkedIn has become a valuable tool for helping businesses develop relationships with potential business to business clients.
When the social media platform was first launched in 2003, LinkedIn offered a completely new take on social mead and focused primarily on professional relationships. With over 187 million unique monthly visits, the social network has grown into an internet sensation and over the next few years it is only expected to get bigger. Despite LinkedIN’s dominance as a professional social networking tool however, many businesses struggle to integrate this unique platform into their business to business marketing strategy.
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