LinkedIn: helping you connect with potential B2B customers

In recent times, social media has become an increasingly important platform for marketing goods and services. However, given that internet sites such as Facebook and Twitter allow businesses to connect with literally billions of potential customers with only a few simple clicks, it is hardly surprising that organisations realise the potential of social networking sites. While likes of Facebook and Twitter have proven particularly effective for reaching B2C customers, LinkedIn has become a valuable tool for helping businesses develop relationships with potential business to business clients.

When the social media platform was first launched in 2003, LinkedIn offered a completely new take on social mead and focused primarily on professional relationships. With over 187 million unique monthly visits, the social network has grown into an internet sensation and over the next few years it is only expected to get bigger. Despite LinkedIN’s dominance as a professional social networking tool however, many businesses struggle to integrate this unique platform into their business to business marketing strategy.

Published by Screw Media.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at

About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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