While all social media is sending a growing number of shoppers to retail Web sites, Pinterest is more powerful than either Facebook or YouTube.
That news comes from Experian Marketing Services’ 2014 Digital Marketer study, and finds that Amazon (which is the top recipient of traffic from all social sites), Target, Zulily, Walmart and Nordstrom are the most popular Pinterest retail brands. As of this month, social media sites now account for 7.72% of all traffic to retail Web sites, an increase from last year’s 6.59%.
Search, of course, still dominates how consumers land on any given store’s site. “But social media is becoming a significant source of traffic across the Internet, as consumers increasingly use sites like Facebook, Pinterest or YouTube more as discovery platforms,” writes Bill Tancer, general manager of global research, in its report. “Many of today’s marketers are leveraging the power of social communities to increase customer engagement and expand their brand’s reach. For retailers, all eyes are on Pinterest.”
Written by Sarah Mahoney. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com.