Have you been avoiding LinkedIn like the plague? Do you think it’s not a whole lot more than a hangout for job searchers and HR people?
It’s okay. You can admit it. I’m here to tell you that you’re not alone. Even though LinkedIn has over 200 million members from around the world as of the beginning of this year, many people still have no idea that they can use the network to grow their businesses as well as promote themselves professionally. In fact, so many of the people who ask me about LinkedIn know they are missing opportunities staying away from the site. The problem is they don’t know where to start.
If you’re in the same boat, now is as good a time as any to get yourself up to speed. Here are five things you can easily do today to make a significant difference in leveraging LinkedIn for your small business.