Are you sharing your brand with customers and fans through pictures on Instagram? Why not? As you probably know, Facebook owns Instagram, and according to Facebook CEO Mark Zuckerberg, Instagram is growing faster than Facebook did at that age and now has more than 100 million users. Instagram is clearly a hotspot of activity, and if your marketing strategy is to go where the eyeballs are … then your brand needs to be needs to be on Instagram.
Lots of big brands are already on Instagram, using it as part of their social media strategy and doing it right. What does that mean? It means they are:
Sharing interesting images
Racking up the followers
Sharing their brand personality
Surprisingly, Instagram is still holding off on advertising … for now, but that hasn’t stopped big brands from holding court on the platform.