Twitter is an ideal medium for not only keeping in touch with customers and clients, but also building and maintaining relationships with businesses, market leaders and so on. However, if abused or used inappropriately, this resource can backfire and result in unfortunate consequences for your company. Here are a few guidelines to keep in mind while using Twitter.
Fail #1: Using Twitter to make hard sales
Social media, in general, is a “pull”, not a “push” marketing tool. “Pull” marketing works by enticing people, creating excitement and developing relationships, not hitting them with a constant barrage of “buy now”, “today’s special” and “best deal ever” messaging. Do that on Twitter and you will get unfollowed for sure.