There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce.
There are certain characteristics that differentiate the effective social media campaigns from the boring ones. You need to learn these characteristics if you also want to be effective with your campaigns.
Don’t worry if your ‘strings’ are broken. You can fix it.
Here are 25 characteristics of highly effective social media campaigns (from the rockstars) and some tips to help you rock like them.