Trust is kinda like the Stanley Cup; insanely hard to get, and very easy to lose.
You’re sure to get some bumps, bruises and take some hits along the way, but the best still find a way to win it.
However, many companies are actually their own worst enemy when it comes to generating brand trust. They simply can’t get out of their own way.
Because they’re guilty of expecting the ends without first considering the means.
It’s not about getting people to trust you. It’s about giving them a reason to.
Trust should be built into the core values of each product, service, and customer relationship you create, not simply slapped on later on in the process.