Your Philosophical Approach to Social is Killing Me: It’s Time to Get Results

There’s a time and place for philosophy when it comes to marketing, but the world of social media has been focused on this for way too long.

Buzzwords and clichés such as engagement, transparency, authenticity and there’s no ROI to measure from social are giving us forward-thinking marketers a bad name. It’s time to move from a philosophical approach and get to some metrics that matter.

Philosophy cannot compete with the science of marketing.

I consider it to be a method that develops arguments based on reason rather than observation or experience. There certainly is a place for that type of thinking, but isn’t it time we moved on to actual tactics?

Written by Jason Miller.  To read the full article, click here.

Advertisements

About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Philosophy, Social Media and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s