There’s a time and place for philosophy when it comes to marketing, but the world of social media has been focused on this for way too long.
Buzzwords and clichés such as engagement, transparency, authenticity and there’s no ROI to measure from social are giving us forward-thinking marketers a bad name. It’s time to move from a philosophical approach and get to some metrics that matter.
Philosophy cannot compete with the science of marketing.
I consider it to be a method that develops arguments based on reason rather than observation or experience. There certainly is a place for that type of thinking, but isn’t it time we moved on to actual tactics?