I’m a marketer. In marketing, our mission, if you like, is to instill desire.
You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it.
While there are several facets to marketing – including the afore-mentioned desire, as well as awareness and promotion – the ultimate goal of any marketing strategy is to increase growth of a brand.
Primarily, this growth is in lead generation and in sales. But it can also be:
Share of voice;
At its simplest, marketing is the hub that holds much of sales, service, PR and more together. And while that’s part of marketing’s biggest strength, it’s also increasingly becoming its biggest weakness.