Creating viral content that taps into the human psyche is the holy grail for many marketers.
Going viral is quite possibly the fastest, most cost effective method to publicize your business on a grand scale. The beauty of a viral YouTube video that when combined with a tweet and mass media, is that your brand will make a memorable impression on a huge audience within a short time.
A classic example of a viral marketing campaign is Blendtec’s “Will it Blend?” series, which was viewed by millions and raised the company’s sales of blenders over 700%. And viral content means your viewers do the work of spreading your product and brand for you.
That is the beauty of crowd sourced marketing.
So a viral video is a publicist’s dream and a marketers hope for fame but there’s just one question:
How do you do it?