Twitter can be a great addition to your social media marketing program. The primary benefit of Twitter is that it allows users to easily share information about themselves and their business without the time-management and third party content concerns often associated with some other social media sites such as Facebook. However, like any other marketing program, Twitter is only effective if you are an active participant. The following are 8 tips for active Twitter use:
1. To maintain or establish an audience of loyal followers, you should tweet frequently. A Twitter account associated with a business or company without frequent tweets may create the image that the business is not active. This activity can include retweets of other Twitter users’ tweets that might be relevant to your own followers.