Target Introduces #SummerUp Decision Maker on Vine

Can’t decide what to do with your summer day? Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. Equal parts clever and addictive, the Vine is incredibly fast-paced and jam-packed with fun summer activity ideas. When the viewer taps their finger on their smartphone screen, the video pauses, landing on something to do.

The number of options Target’s team was able to fit into the video is impressive, creating an animation like quality that’s simple and easy to understand. The #SummerUp options range from hop-scotch, to chalk your sidewalk, mini road trip and more. The video has more than 240 “likes” on Vine and Target is cross-promoting the Vine on its Twitter account, resulting in more than 70 re-tweets and 85 favorites.

Written by Jessica Gioglio.  To read the full article, click here.

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At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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