Why We Share Stuff

It’s no secret that we have a fascination with the mundane. People everywhere share pictures of their food and sunsets on Instagram, talk about their kids and lives on Facebook, and it’s (well, somewhat arguably) mostly interesting. Why is it so interesting? One theory is that it is a different way to look at life. It gives us a new perspective. Another theory is that perhaps it validates the relationships and actions in our lives. And, we seem to be spending more and more time on the Internet and on these social platforms.

According to Abigail Posner, the Head of Strategic Planning, Agency Development, at Google, “We like to see things we’re familiar with, in a new way.” And it’s more enjoyable when you know others are enjoying it as well. In other words, we bond over this stuff. Google is investing in The Engagement Project to study how brands can connect with consumers more deeply in this crazy Internet participation age.

Written by Rhea Thomas.  To read the full article, click here.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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