It’s no secret that we have a fascination with the mundane. People everywhere share pictures of their food and sunsets on Instagram, talk about their kids and lives on Facebook, and it’s (well, somewhat arguably) mostly interesting. Why is it so interesting? One theory is that it is a different way to look at life. It gives us a new perspective. Another theory is that perhaps it validates the relationships and actions in our lives. And, we seem to be spending more and more time on the Internet and on these social platforms.
According to Abigail Posner, the Head of Strategic Planning, Agency Development, at Google, “We like to see things we’re familiar with, in a new way.” And it’s more enjoyable when you know others are enjoying it as well. In other words, we bond over this stuff. Google is investing in The Engagement Project to study how brands can connect with consumers more deeply in this crazy Internet participation age.