Tips for Improving the B2B E-Commerce Experience

If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer e-commerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences.

The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs Amazon and other first-rate B2C sites. So when consumers visit your site, they’re comparing your e-commerce platform not only to your competitors’ but also to the convenience and functionality they enjoy on their favorite consumer e-commerce websites.

Although everyone knows that most B2B e-commerce sites are behind consumer e-commerce in features and functionality, the stakes for B2B sellers are at an all-time high.

Written by Bob Barr.  To read the full article, click here.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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