If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer e-commerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences.
The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs Amazon and other first-rate B2C sites. So when consumers visit your site, they’re comparing your e-commerce platform not only to your competitors’ but also to the convenience and functionality they enjoy on their favorite consumer e-commerce websites.
Although everyone knows that most B2B e-commerce sites are behind consumer e-commerce in features and functionality, the stakes for B2B sellers are at an all-time high.