Social Meida This Week, Including Salesforce and ExactTarget, Great Branded Content

What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!

Twitter’s gone Mad. Madison Avenue, that is. The socnet’s inked a deal with WPP, the mother of more ad agencies and comms firms than we can count. It’s a push to make data—and Twitter—a “”key ingredient in many of our disciplines,”” says WPP CEO Sir Martin Sorrell… who doesn’t Tweet (although this guy does). The partnership provides incentive to WPP units GroupM, Kantar, and Wunderman, among others, to more aggressively use Twitter data for clients and campaigns. Staff will be trained to use Twitter and cultivate partnerships around it. Guess we’ve got more branded hashtags in our immediate futures.

Written by Angela Nativdad.  To read the full article, click here.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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