Social Media Delivers Highest-Quality users in Ad Campaigns

Social media delivered the highest quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report by Aggregate Knowledge.

Coming off the high season of 4Q12, portals had the lowest cost of any channel in 1Q13—performing 2.5X better than the indexed industry average.

Below, additional findings from the Global Media Intelligence Report, which compared the cost, reach, influence customer engagement levels of various digital media channels:

Written by Ayaz Nanji.  To read the full article, click here.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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