Four Steps for Using Images in Your Brand’s Social Strategy

Just when marketers thought they’d mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again.

Today, social networks are all about images. Photo-centric social sites such as Pinterest, Instagram, and Tumblr are rising quickly in popularity, while Facebook continues to revamp its Web and mobile feeds to focus on the more than 300 million photos its members upload every day.

To succeed with social marketing, brands now need to move beyond text-based posts to develop an image-driven strategy, incorporating photos, logos, and graphics into their social content programs.

But, as a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? How can you track and measure the impact of these image-based posts on brand reach, sales, and overall marketing ROI?

Image-driven social marketing is still new, but there are some tactics marketers can start using today to get ahead of the competition. Here are four practical ways to incorporate images into your social media marketing programs.

Written by Stephen Shepherd.  To read the full article, click here.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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