62% of Shoppers Use a Mobile Device in Stores to Check Prices

The majority of shoppers (62%) use use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

Moreover, 77% percent of respondents said that they “”showroom””, which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to “”showroom”” and those from Singapore (90%) more likely to do so.

Written by Ayaz Nanji.  To read the full article, click here.

 

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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